This episode of The Flywheel Effect explores the crucial role of advocacy in the custom integration industry. Brent Sonnek-Schmelz hosts Will Breaux, Director at Casa Houston and CEDIA Government Affairs Committee Chair, for a look into the importance of engaging with local and national government. Will shares his experience successfully fighting against regulations that would have required permits for low-voltage work in Houston.

Will's story highlights the impact integrators can have by speaking up and educating lawmakers. He emphasizes the need for proactive involvement, especially since regulations often return. Will also discusses the importance of mentorship and inspiring the next generation of integrators. He spearheaded an initiative to bring high school students to CEDIA Expo, giving them a firsthand look at the industry.

This episode underscores the power of grassroots advocacy and how every integrator can contribute to shaping the future of the trade. 

Guest-at-a-Glance

💡 Name: Will Breaux 

Key Insights

The Power of Grassroots Advocacy

Many small business owners avoid getting involved in advocacy, seeing it as irrelevant to their daily work. However, as Will explains, it's often local regulations that significantly impact a business. In his experience with the Houston City Council, he showed how a strong grassroots effort could sway decisions. Engaging with local officials directly makes a greater impact than organizational representation. Integrators, like other tradespeople, need to be proactive and participate in these conversations. If they don't, someone else will shape their industry's future, potentially for the worse.

Mentoring the Next Generation

The custom integration industry needs a clear path for newcomers, unlike established trades with apprenticeship programs. Will saw this gap and took the initiative. He organized a program to bring high school students to CEDIA Expo, exposing them to career possibilities and technologies. This type of mentorship not only benefits students but strengthens the entire industry. By investing in the future workforce, integrators ensure a steady stream of skilled professionals. The enthusiastic support Will's program received from manufacturers like Savant and Sonance demonstrates the industry's recognition of its importance.

Proactive vs. Reactive Governance

Waiting for regulations to appear before reacting puts integrators at a disadvantage. As Will points out, local governments often revisit code updates, providing multiple opportunities for unfavorable regulations to slip through. By engaging proactively, integrators can shape these discussions, educate officials, and ensure fair and reasonable outcomes. Joining organizations like CEDIA and participating in government affairs committees allows integrators to stay informed, anticipate potential issues, and contribute to a unified industry voice. This proactive approach protects businesses and establishes the industry as a responsible and engaged stakeholder.