In the first episode of Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath dive into Lightapalooza, a pivotal event for the custom lighting industry. They explore its importance, focusing on the trade show's educational offerings. Brent and Matt discuss the evolving luxury home industry, emphasizing the shift towards more integrated and sophisticated home technology solutions, including luxury lighting. The conversation highlights how these changes are influencing business models within the custom integration sector.

The hosts also tackle the challenges and opportunities presented by the luxury lighting category. They underscore the need for businesses to adapt to new technology trends, while also managing the complexities of integrating these systems into homes. Matt shares insights from his experiences at Lightapalooza, focusing on the importance of education, networking, and understanding the business aspects of adding luxury lighting to their service offerings.

Concluding, Brent and Matt emphasize the importance of adopting a strategic approach to growth within the luxury home industry. They encourage businesses to focus on education, partnership, and carefully consider the implications of expanding into new categories like luxury lighting and power systems. The episode underlines the need for industry professionals to stay informed and adaptable in the face of rapid technological advancements and changing consumer expectations.